SPRITE TRUTH HUNTERS

Truth Hunters - You can get in anywhere if you say you're the DJ

A branded web series packed with stunts, sarcasm and silliness, the Sprite Truth Hunters are a gang of investigators who set out to uncover brutal, honest and unspoken truths about Generation Y, one embarrassing experiment at a time.

With the backing of Sprite - the drink that satisfies your "thirst for truth" - the Truth Hunters put their bodies on the line in a series of videos that garnered 5.5 million views and over 50,000 user interactions during the course of the campaign.

Is it true that you can get into any club if you dress like a DJ? Are gay bars really the best place to meet girls? And what do you have to do in a yum cha restaurant to get kicked out? The Truth Hunters are on it.

Commissioned by Naked Communications for The Coca-Cola Co
Featured on the front page of FunnyOrDie and College Humour

Truth Hunters - Skateboarders Never Land Tricks

Truth Hunters - The Mobile Phone Insecurity Test


Credits

Directors

Writers


Producer

Camera

Editor

Presenters

Specs

 

Web links

 

Craig Melville & Nathan Earl

Nikos Andronicos, Andrew Johnston, James McFay, Anthony Levin, Dom Fitzgerald & Damien Timms

Kate Richardson

Chris Wirasinha & Oscar Martin

Pedestrian.tv

Nikos Andronicos & Andrew Johnston

Branded content  /  13 x 5 minutes  /  Panasonic AF100  /
4:3  /  Stereo

 

Sprite Truth Hunters - Full series on Youtube
Sprite Truth Hunters at Creative Showcase
Campaign analysis at Marketing 3.0